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Thursday, January 13, 2005

Who is their target audience?


The UN wants to educate the world on the importance of safe sex in an effort to curb the spread of HIV/AIDS. To this end, they've begun a series of tv ads, available in 41 languages (although they're only being shown in South Africa, Canada and the Netherlands right now).

But these aren't just any commercials. Oh, no! These are animated spots, starring talking condoms. Condoms named Shaft, Stretch, and Dick. Yeah. You read right. The producers of the spots say they are trying to stop the AIDS epidemic from spreading through the use of humor.

I'm sorry. I know they're trying to do a good thing, even if I disagree with the message (sorry, gang- condoms fail - the only safe sex is no sex). I just can't imagine people taking this seriously. They're going to listen to a talking cartoon condom? I really doubt it.



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