Yeah, Right, Whatever

Here is a map showing how people refer to that carbonated sugary beverage that doctors keep telling us we need to cut back on:

So... this is an interesting survey, if for no other reason than it shows the concept of local dialects within a common language. On the other hand, who finances these kinds of studies? Please tell me this isn't my tax dollars at work. (and... um... what exactly were the "other" responses?)